Every Mother Counts

Every Mother Counts is working to make the maternal health journey safe, respectful, and equitable for all. As the sole designer on the project with the team at Great Believer, I led the visual and UX design for their website redesign and created several branded materials. Throughout the process I refreshed the brand system to feel warm, welcoming, and fresh, while making the website more accessible to users who are new to the maternal health space. The result is a beautiful new site and visual identity, which strikes a balance between emotional resonance and clear, informative content.