Citymeals on Wheels provides meals and companionship to New York City’s homebound elderly. I led a rebrand process for the organization in collaboration with the Great Believer team. The goal was to update Citymeals’ messaging and refresh their visual identity to help the organization stand out in their space. Although this direction was ultimately not selected, it still reflects the warmth, impact, and friendliness at the heart of Citymeals’ mission.